Privacy and Cookie Policy of Rockaway Orthodontics

WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide us when you register on the website or express an interest in obtaining information about us or our products and services.

Personal Information Provided by You

The personal information we collect depends on the context of your interactions with us and the site, your choices, and the products and features you use. The personal information we collect may include the following:

• Personal Information: Name, date of birth, address, phone number, email, and other contact details.
• Health Information: Medical history, dental records, treatment plans, insurance details, and other health-related information.

Information Collected

We automatically collect certain information when you visit, use, or navigate the website. This information does not reveal your specific identity (like your name or contact information). Still, it may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our services, and other technical information. This information is primarily needed to maintain the security and operation of our services and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.

• Technical Information: When you visit our website, we may collect information such as IP addresses, browser type, and cookies for website functionality and analytics.
• Behavioral and Retargeting Information: We may collect data related to your interactions with our website, such as pages visited, time spent on pages, and online behavior to tailor advertisements and retargeting efforts.
• Geolocation Information. We may request access or permission to track location-based information continuously or while you are using our mobile application(s) to provide certain location-based services. You may do so in your device's settings if you wish to change our access or permissions.
• Mobile Device Data. We automatically collect device information (such as your mobile device ID, model, and manufacturer), operating system, version information and system configuration information, device and application identification numbers, browser type and version, hardware model Internet service provider and/or mobile carrier, and Internet Protocol (IP) address (or proxy server).

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity on the website (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).

Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the website. Depending on the device used, this data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

Location Data. We collect location data such as information about your device’s location, which can be precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by turning off the location setting on your device. However, if you opt out, you may not be able to use certain aspects of the website.

Information Collected from Other Sources

To enhance our ability to provide relevant marketing, offers, and services and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles for targeted advertising and event promotion. If you interact with us on a social media platform using your social media account (e.g., Facebook or Instagram) we receive personal information about you such as your name, email address, and gender. Any personal information we collect from your social media account depends on your social media account’s privacy settings.

Why Do We Process Your Information?

We process your personal information for a variety of reasons, depending on how you interact with our website, including:

• Provide orthodontic treatment and related services.
• Schedule and confirm appointments.
• Improve patient care and practice operations.
• Comply with legal and regulatory requirements.
• Deliver targeted advertising and retargeting efforts based on your online interactions with our website.
• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
• To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
• We may process your information to respond to user inquiries and support users. We may also use your information to resolve any potential issues you might have with the requested service.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• We may process your information when necessary to request feedback and contact you about your use of our Services.
• To send you marketing and promotional communications. We may process the personal information you send us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
• To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
• To protect our website, we may process your information as part of our efforts to keep it safe and secure, including fraud monitoring and prevention.
• To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.

WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

Third-Party Service Providers.

We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. We have contracts with our third parties, which are designed to help safeguard your personal information. This means they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protecting the data they hold on our behalf and retaining it for the period we instruct.

Google - https://policies.google.com/privacy

Meta - https://www.facebook.com/privacy/policy/

Sesame Communications - https://www.internetbrands.com/privacy

Jotform - https://www.jotform.com/privacy/

The categories of third parties we may share personal information with are as follows:

Ad Networks

Affiliate Marketing Programs

Cloud Computing Services

Communication & Collaboration Tools

Data Analytics Services

Data Storage Service Providers

Government Entities

Performance Monitoring Tools

Retargeting Platforms

Sales & Marketing Tools

Social Networks

User Account Registration & Authentication Services

Website Hosting Service Providers

WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

We may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services, or applications. Accordingly, we do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services, or applications. Including a link towards a third-party website, service, or application does not imply our endorsement. We cannot guarantee the safety and privacy of data you provide to third parties.

We may use cookies and similar tracking technologies (such as web beacons, script codes, and pixels) to access or store information. We may also share additional information based on our web provider's terms and conditions.

This privacy notice does not cover any data collected by third parties. We are not responsible for any third parties' content or privacy and security practices and policies, including other websites, services, or applications that may be linked to or from the Services.

You should review the policies of such third parties and contact them directly to respond to your questions.

Google - https://policies.google.com/privacy

Meta - https://www.facebook.com/privacy/policy/

Sesame Communications - https://www.internetbrands.com/privacy

Jotform - https://www.jotform.com/privacy/

HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk. You should only access the website within a secure environment.

WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

Consent. We may process your information if you have permitted us (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.

Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our services or at your request before entering into a contract with you.

Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests, and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described to:

Send users information about special offers and discounts on our products and services.

Develop and display personalized and relevant advertising content for our users.

Analyze how our services are used so we can improve them to engage and retain users

Support our marketing activities.

Legal Obligations. We may process your information when we believe it is necessary to comply with our legal obligations, such as cooperating with a law enforcement body or regulatory agency, medical board regulations, exercising or defending our legal rights, or disclosing your information as evidence in litigation.

DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect web data from or market to children under 18.

Withdrawing your consent:

If we rely on your consent to process your personal information, which may be express and/or implied, depending on the applicable law, you can withdraw your consent at any time by contacting us at info@rockawayortho.com. You will then be removed from the marketing lists. However, we may still contact you, for example, to send you service-related messages necessary for administering and using your account, responding to service requests, or for other non-marketing purposes.

CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized at this stage. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

Contact Us

You may contact us by email at info@rockawayortho.com, by calling 973-298-5900.

This Cookie Policy explains how Rockaway Orthodontics (“our”, “us”, “we”) uses cookies and similar technologies on our website www.rockawayortho.com ("website.”)

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help improve user experience, track site performance, and enhance website functionality.

2. How We Use Cookies

We use cookies for the following purposes:

• Essential Cookies: Necessary for the website to function properly, such as security and accessibility features.
• Analytical Cookies: Help us analyze website traffic and improve our services.
• Functional Cookies: Enhance website functionality, such as remembering your preferences.
• Marketing Cookies: Used to deliver relevant advertisements and track user interactions with our marketing efforts.

3. Third-Party Cookies

We may use third-party services (such as Google Analytics) to analyze user behavior and improve our website. These third parties may also use cookies, which are subject to their own privacy policies.

Google - https://policies.google.com/privacy

Meta - https://www.facebook.com/privacy/policy/

Sesame Communications - https://www.internetbrands.com/privacy

Jotform - https://www.jotform.com/privacy/

4. Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Please note that disabling cookies may impact website functionality. For instructions, visit your browser’s help section.

5. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with the updated date.

6. Contact Us

By continuing to use our website, you consent to our use of cookies as described in this policy. You may contact us by email at info@rockawayortho.com, by calling 973-298-5900.